The long distance ski championship Visma Ski Classics has signed a long term strategic agreement with NRK. It is an 5 year agreement where NRK gets full exclusivity in the Norwegian market. The Norwegian public service broadcaster will start broadcasting Visma Ski Classics from the upcoming 2016/2017 season.
“We are very happy to announce the agreement with NRK in Norway. NRK is the world´s leading media company in regards of winter sports, and we believe this partnership will be very positive for the future development of Visma Ski Classics.” says David Nilsson, CEO Visma Ski Classics
“NRK has been following Visma Ski Classics with great interest and we are happy to have signed this agreement. The tour and the sport of long distance skiing have a great potential in Norway and with its early morning starts it will fit us perfectly and give our audience an attractive and complete experience during the winter-weekends” says Runar Østmo, Head of Sports Rights in NRK.